Sunday, September 28, 2008

Ideal gap for maximum impact

Delhi blasts jolted me. The phone was engaged throughout while I was ensuring well being of my friends and also confirming same to my friends who are across the country (thanks to my company, I have had the opportunity to dwell at three states and presently my work take me to further two states).
I was caught unaware this time around when there was a second incidence of bomb blast at mehrauli road, not even a single call came to confirm my well being... I was looking for an answer.
In my opinion the gap which should be there between two blasts was too narrow that it could not muster enough impact. There is a clear problem visible in the misunderstanding of human behavior pattern. These terrorist are technical masterminds but they lack marketing skills. I guess this skillset is critically required. Let me reiterate this by some facts (sorry but will refer to history).
The most celebrated bomb blast incident was Bhagat Singh throwing bomb in parliament. it didn't had any shrapnel's but only loud sound. The first mover advantage! there was no historical incident i can recall where the bomb blast was conducted to express anguish. The first mover advantage is a great edge over other but it might not be possible every time.
Second most memorable bomb blast was the bombay (early 90s). The biggest ever! If I recollect correctly it had the maximum impact death toll across. When ever you enter a market as second player you must use technology to fullest.... banking industry is a witness to this (you might have got a clue , whom I'm talking about).
I'm skipping global incident of blasts. The latest trend of multiple blasts has a hint of repackaging. instead of one big blast which is technically difficult to execute they are relying on the multiple blasts. Also kindly note that the weekends are used. since out of fear, public at large are glued to Tv and see the blast clipping thus the required impact is achieved. The trend wave can even pull off the not so good products like ones used in surat to deliver the impact.
The latest failure (in terms of impact) will help them realise the lack of knowledge they have.

PS. i don't mean to hurt anyones' feeling but it is just a sarcastic smile at the traders of terrors...

Saturday, June 14, 2008

this pic is taken by a friend of mine...
it can easily be rated as on of my fav. since it has lot many things a value, take pride in, associate myself with.
it has colors that represent Rajasthan, my home.
it has togetherness ... though i'm loner..
it has a flavour of history...
it has history associated .... it is a medium to re-act past...
it has a spiritual angle ... though it would be too heady...

good photo naveen!!

Sunday, May 04, 2008

Global recognition strategies

Russel Peters, the name for youtube users must be quite familiar. He an indian origin stand up comedian. His strengths is his ability to emulate different cultures. He can be the greatest International Business Dynamics teacher money can buy. You Tube changed his life. Some 13 thousands views received from people across the globe.

In this movie "Khuda ke liye" the maulvi says, "if you want to be recognized by westerner, be different". That goes very well with names like Nusrat fateh ali khan, Pt. Ravi Shankar, M. F. Hussain, Bruce Lee, Swami Iyanger, Mr. Deepak Chopra, Arnold Swazzi (i'm not too sure of his spelling and not in a mood to check) just to name a few. Mediums certainly change with time. But my focus of concern is Mr Peters.

His method of interacting with crowd is unmatched. Another indian who in my opinion is doing wonders in the field of stand up comedy is Mr. Raju Shrivastav. His scenario creations and narration with sounds and bhojpuri dialect is appreciated across northern india for sure.

what is different and what is common?

I'm not too sure on this but there is a pattern... both present a di-section of the society.
For us (indians at large) its regional and urban rural divide whereas in US its intercultural interactions which gets a standing ovasion. 

Patterns as I said is the Key.... 
Universe is a pattern... 
if things go wrong they follow similar pattern...

COMFORTABLY NUMB

A good friend of mine Mr zoheb hasan first sang this song to me and it had a deep impact on me not because he sang it so perfectly but he sang with such passion which was infectious. I asked him to sing it once more and the song became a part of me.

He was comfortably numb to what was going on around him. His insensitivity had made me think how it would feel to fall freely with a certain ease that some one might catch him before he touches ground. It certainly can't be done through drugs coz one might feel but you might not recollect or realise it.

He left his job and moved to calcutta. And the song was buried under the day today work load. But as it is said the you don't choose song but song chooses you, the song followed me to Aurangabad. Mayur, then a colleague but now more of a friend hummed it and like phoenix it rose from ashes buried inside to rule the skies of my imaginations.

I'm still superficial about this song. Its deeper meanings and relevance is yet not gathered but I'm life will help me understand this song.

Numbness is everywhere, just that we all are numb enough not to realise it.... my best part of the song is ....

there is no pain, you are receding.
A distant ships smoke up the horizon.
you are only coming through in waves.
your lips move but I can't hear what youre sayin.
When I was child I caught a fleeting glimpse,
I turned to look but it was gone.
I can not put my finger on it now.
The child is grown, the dream is gone.
I have become comfortably numb....

We are now numb enough not to even try to realise my dreams..... Child within us has grown...

Wednesday, April 09, 2008

Stress giving methodology.... history and strategy....

Yes you read it right .... its about how to give stress to your loved one and especially your not so loved one... you all know what I mean....

How to give stress to others is a great art... I'm fond of this art and is in line of gaining expertise in this though it might take my life time. Some things take life time to learn.

History has it that Shivaji made life hell for Aurangzeb by his stress giving tactics (most people call it guerilla warfare.... I fail to understand why ... because guerillas don't fight like that.... and its not that only guerillas fight in forest and no one else..... it is sad...)

Mythologically speaking naradji is in hall of fame for giving stress to people... i idolise him because he is still close to god.... like one should be close to him Boss or loved ones.... Narayan - Narayan gave jitters to devils and gods alike.....

Bhagat Singh and Azad are remembered for their stress giving tactics ....

more recently it is Left Parties which despite being on the same side of fence give real time stress to Congress like no opposition can give..... 
 
We all like to be in a comfort zone where every thing is under control (this habit of remote control has aggravated this desire to control everything amongst public at large) and external factors act as per your wishes and expectations.... though it is hardly the case but we all like to believe... and get stressed in the process. 

Giving stress is an art of fooling in which you create a real threat to the comfort that person creates around himself. can be achieved in many ways... 

Focus on words and find out a catch.... like if any one is being offered a good profile at a company you can always ask if this the actual and has he got any written document in which it is clearly mentioned that he/she is selected for the same purpose or not....

Come up with a example of a guy who got screwed and relate it to the concerned person's situation...

why have posted this.... probably stressed you out....