Leave aside 7 Ps and Kotler's theory and any thing like this....
But for sure remember these 3 Cs = Convince; Confuse and Corrupt.
First try to convince, if u fail try to confuse but even then u fail then corrupt.wow how is that for a sales man wala funda..............
But here goes the credit wala answer
Compliance is better than Conflict.... now answer that........
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