Ideal gap for maximum impact

Delhi blasts jolted me. The phone was engaged throughout while I was ensuring well being of my friends and also confirming same to my friends who are across the country (thanks to my company, I have had the opportunity to dwell at three states and presently my work take me to further two states).
I was caught unaware this time around when there was a second incidence of bomb blast at mehrauli road, not even a single call came to confirm my well being... I was looking for an answer.
In my opinion the gap which should be there between two blasts was too narrow that it could not muster enough impact. There is a clear problem visible in the misunderstanding of human behavior pattern. These terrorist are technical masterminds but they lack marketing skills. I guess this skillset is critically required. Let me reiterate this by some facts (sorry but will refer to history).
The most celebrated bomb blast incident was Bhagat Singh throwing bomb in parliament. it didn't had any shrapnel's but only loud sound. The first mover advantage! there was no historical incident i can recall where the bomb blast was conducted to express anguish. The first mover advantage is a great edge over other but it might not be possible every time.
Second most memorable bomb blast was the bombay (early 90s). The biggest ever! If I recollect correctly it had the maximum impact death toll across. When ever you enter a market as second player you must use technology to fullest.... banking industry is a witness to this (you might have got a clue , whom I'm talking about).
I'm skipping global incident of blasts. The latest trend of multiple blasts has a hint of repackaging. instead of one big blast which is technically difficult to execute they are relying on the multiple blasts. Also kindly note that the weekends are used. since out of fear, public at large are glued to Tv and see the blast clipping thus the required impact is achieved. The trend wave can even pull off the not so good products like ones used in surat to deliver the impact.
The latest failure (in terms of impact) will help them realise the lack of knowledge they have.

PS. i don't mean to hurt anyones' feeling but it is just a sarcastic smile at the traders of terrors...

this pic is taken by a friend of mine...
it can easily be rated as on of my fav. since it has lot many things a value, take pride in, associate myself with.
it has colors that represent Rajasthan, my home.
it has togetherness ... though i'm loner..
it has a flavour of history...
it has history associated .... it is a medium to re-act past...
it has a spiritual angle ... though it would be too heady...

good photo naveen!!

Global recognition strategies

Russel Peters, the name for youtube users must be quite familiar. He an indian origin stand up comedian. His strengths is his ability to emulate different cultures. He can be the greatest International Business Dynamics teacher money can buy. You Tube changed his life. Some 13 thousands views received from people across the globe.

In this movie "Khuda ke liye" the maulvi says, "if you want to be recognized by westerner, be different". That goes very well with names like Nusrat fateh ali khan, Pt. Ravi Shankar, M. F. Hussain, Bruce Lee, Swami Iyanger, Mr. Deepak Chopra, Arnold Swazzi (i'm not too sure of his spelling and not in a mood to check) just to name a few. Mediums certainly change with time. But my focus of concern is Mr Peters.

His method of interacting with crowd is unmatched. Another indian who in my opinion is doing wonders in the field of stand up comedy is Mr. Raju Shrivastav. His scenario creations and narration with sounds and bhojpuri dialect is appreciated across northern india for sure.

what is different and what is common?

I'm not too sure on this but there is a pattern... both present a di-section of the society.

For us (indians at large) its regional and urban rural divide whereas in US its intercultural interactions which gets a standing ovasion. 

Patterns as I said is the Key.... 

Universe is a pattern... 

if things go wrong they follow similar pattern...

COMFORTABLY NUMB

A good friend of mine Mr zoheb hasan first sang this song to me and it had a deep impact on me not because he sang it so perfectly but he sang with such passion which was infectious. I asked him to sing it once more and the song became a part of me.

He was comfortably numb to what was going on around him. His insensitivity had made me think how it would feel to fall freely with a certain ease that some one might catch him before he touches ground. It certainly can't be done through drugs coz one might feel but you might not recollect or realise it.

He left his job and moved to calcutta. And the song was buried under the day today work load. But as it is said the you don't choose song but song chooses you, the song followed me to Aurangabad. Mayur, then a colleague but now more of a friend hummed it and like phoenix it rose from ashes buried inside to rule the skies of my imaginations.

I'm still superficial about this song. Its deeper meanings and relevance is yet not gathered but I'm life will help me understand this song.

Numbness is everywhere, just that we all are numb enough not to realise it.... my best part of the song is ....

there is no pain, you are receding.

A distant ships smoke up the horizon.

you are only coming through in waves.

your lips move but I can't hear what youre sayin.

When I was child I caught a fleeting glimpse,

I turned to look but it was gone.

I can not put my finger on it now.

The child is grown, the dream is gone.

I have become comfortably numb....

We are now numb enough not to even try to realise my dreams..... Child within us has grown...

Stress giving methodology.... history and strategy....

Yes you read it right .... its about how to give stress to your loved one and especially your not so loved one... you all know what I mean....

How to give stress to others is a great art... I'm fond of this art and is in line of gaining expertise in this though it might take my life time. Some things take life time to learn.

History has it that Shivaji made life hell for Aurangzeb by his stress giving tactics (most people call it guerilla warfare.... I fail to understand why ... because guerillas don't fight like that.... and its not that only guerillas fight in forest and no one else..... it is sad...)

Mythologically speaking naradji is in hall of fame for giving stress to people... i idolise him because he is still close to god.... like one should be close to him Boss or loved ones.... Narayan - Narayan gave jitters to devils and gods alike.....

Bhagat Singh and Azad are remembered for their stress giving tactics ....

more recently it is Left Parties which despite being on the same side of fence give real time stress to Congress like no opposition can give..... 

 

We all like to be in a comfort zone where every thing is under control (this habit of remote control has aggravated this desire to control everything amongst public at large) and external factors act as per your wishes and expectations.... though it is hardly the case but we all like to believe... and get stressed in the process. 

Giving stress is an art of fooling in which you create a real threat to the comfort that person creates around himself. can be achieved in many ways... 

Focus on words and find out a catch.... like if any one is being offered a good profile at a company you can always ask if this the actual and has he got any written document in which it is clearly mentioned that he/she is selected for the same purpose or not....

Come up with a example of a guy who got screwed and relate it to the concerned person's situation...

why have posted this.... probably stressed you out....

Summer of 69 - Desi Version -- inspired from Inish Batra

Sambhar of 69

I had my first real six rupees,
stole it from my father's pants.
went to a madrasi hotel,
to eat the sambhar of 69.
Me and some kadke dost,

had it all and we caught bukhaar,
jimy puked, joey got ulcers,
and Bagga ne maari dakar.

Oh when I went back there now,
the food was as stale as ever,
and though it was 1999,
still the sambhar was being served over there,

that was the worst food of my life.

Therez no use in complaining,
when you got no other place to eat,
rushed in the evening to the doctors clinic, but he too was at the toilet seat, yeah

standing there waiting outside,
nurse told me I will wait forever,
oh and when I held my breath,
I knew that I had to use that loo there
That was the worst food of my life.

Back to the sambhar of 69.

Man I was getting killed,
I was full and restless,
I needed to unwind,
I guess nothing can wait forever...FOREVER

MOGHULS - 3

the Greatest King of India was crowned on a brick seat.

Its not important where you start from but all mattered was where you end.

He was under a man india and indian guru - shishya parampara owe. Akbar was being tought by Bairam Khan. The relationship between him and bairam was different from Kautaliya and Chandra Gupta .... though both wanted to see their disciple as kings their means were contrast.

Bairam never let Akbar get literate (though I rate being educated is more important than just litrate). Some say he wanted the empire himself while others say he was prey of misunderstanding.

Akbar fought Hemu for his kingdom but i don't think he could have done without bairam.... who faded in history.

But the Disciple was planted deep in the roots on the highest position. Akbar went on to be one of the most revered king india has seen. He did every thing probably babur would ahve done if he had time.

He did what should be done and what shouldn't be done. Yes i'm talking about the gift he got from the sufi saint " Salim Chisti" and in turn he asked akbar to shift to sikri a village near Agra. But his gift was a curse, the same son who was named after the saint revolted for a women he forcibly acquired.

Akbar left him unpunished.... and added a weak brick in this magnificient structure.....

MOGHULS - 2

the man Babur loved more than his life. He was born weak and sick (he had epilepcy). He was one kid who had kohinoor as a toy but never bothered about it. for him it was paper weight or door stopper.

After his father left him this great empire, he fought enemy which was created by his father "sher shah", the brave governor of bengal. Man who gave india Grand trunk road. I personlly believed (based on no fact) that he could have been great.

Humayun fought for his kingdom keeping his family in North Western region. He died, when he slipped from his library steps while aazaan - muslim prayer was called.

MOGHULS

Zahir - ud - din Muhammad

so it catches your attention.... don't think too hard its the real name of Babur (the lion)

He was able to plant his foot in India because hindus post sultanate's attrocities and relegious partiality gave way to Babur (though he was also muslim but for better future, they thought and their guess was right)

Babur the desendent of Timur and Genghis Khan! so what was expected of him.

But he was just a guest who later took our own home, for good or bad lord knows. An excellent strategician with a brave heart. Sure he did every thing like what genghiz khan would have done but he was different. to quote an example he laid the Ram Bagh in memory of the victory.

I realised that he was like every great king should be .... a person with vision, plans and firm foot but he had one weak link ....... Humayun.

The legend goes that Humayun was close to death... babur prayed to lord and ask him to take his life instead of Humayun's. I personally don't know any son who is worth this wish.

His prayers were accepted and lord gave health to humayun and took Babur.

I thought over it and changed..

The name of this log was earlier "Critical Observation" but i changed it because

being critical would be to see the present and the past but not the future.
being critical would be to see imperfection but not the possibilitites.

never criticism is good - no criticism is good

and i changed it to "strokes on the key board"

Because by doing this I wish to create music like pianist, guitarist
and show an impression of my thought like the brush of the painter.

i thought over it and changed.... thinking can help in change for good..... start thinking..... every thing will change..... do think.......

thoughts ahve changed us and will change us. thoughts of moon landing, thoughts of cloning, thoughts of revolutions, thoughts of development, thoughts of struggle and many more....... mind is like time bomb which is waiting to be activated and when it will blast it will the world along with it.

God Bless all readers!!

Marketing Lesson....

Leave aside 7 Ps and Kotler's theory and any thing like this....

But for sure remember these 3 Cs = Convince; Confuse and Corrupt.

First try to convince, if u fail try to confuse but even then u fail then corrupt.wow how is that for a sales man wala funda..............

But here goes the credit wala answer

Compliance is better than Conflict.... now answer that........

Who Moved my Mind?? (I Don't Like Cheese)

Last night was something.

The day started as usual month end day.... ( by the way I work with a bank) and work kept coming and coming. Yeah in my case it actually comes through emails. Emails used to bring smailes to my face (it still does but now its my official id that pains me).

I still don't have a house, i live in a hotel for now close to 40 days, in anticipation of approval for shifting to jodhpur. My room has all that i ever wanted! i.e. TV. And with TV around I feel there is an old friend i know living with me, waiting for me, to come and he share his days experiences. Wow who said money can't buy u friends .... but from money one can buy another friend apart from books (books are man's best friend) and i.e. TV. I must get over the love when i see my ORSON.... don't try hard to remember the name. its some brand of SONY whom Akio Morita (god bless his soul) would have forgotten.

The arabic channel is now-a-days my hot favourite, as it is excluded from obscenity and thus clean entertainment is what i derive. I feel some times the fundamental way of living is most simplistic and in long term benefit. wow another quote u will find some time in future.The movie on it was "The Legend of 1900", for some reason i can't get over that movie. Allow me to tell u a brief plot of story. in least words it can be said that it is about a guy who grew up on a ship (named "virginia") travelling and transporting poor european immigrants and rich americans but the catch is he never stepped on land. Hows that for a story???Men - women came and went but he remained, untill he got his hands on PIANO!! He played liked god and it is said that his music has fire. Literally!!But what moved me, was the fact that his fear to go to land.

We all have fears of unseen things and comfort zones, but this movie took it to an extent that the protaganist never leaves ship even after a threat that the ship will be blown away saying "Land is too big a ship for me" and " I'm used to, of keys in piano, which end but it seems land has no end".

Thought only makes me sink like "virginia"....

POETIC strokes.......

This is it,
this is it,
u think i care a shit.



get it right
there's no fight
from my side
there's nothing to decide.



this isn't my life I want,
this makes me cry
I keep thinking of you
why you left me dry.



this isn't my fight
which is the way, left or right
no eyes and no ears
and a mind full of fears.



someone push from behind
and i was part of the grind
lookin for a way out
all I see is black out.



Life is fight I realise
always lookin for disguise.
must i do, what i do?
what i do, is it wise?



looking back at times
my life was all crimes.
i prayed for redemption and
bullshitin as the day arrives.



(me as i'm sitting in my first day of Corporate world)